SAMSEN

Samsen is one of Hong Kong's most beloved restaurants, the kind of place where the founders queue to get a table. Having previously renovated the original Wan Chai branch (Michelin Bib Gourmand), Haig Studio was commissioned again to design the third and most ambitious location yet, a new flagship on On Lan Street in Central.

The brief was clear: honour the spirit of the hawker stalls in Bangkok's Chinatown, build on what succeeded across the Wan Chai and Sheung Wan locations, and create something truly its own.

The result is a layered, tactile interior that feels more discovered than styled—tiled floors, distressed concrete, retro posters on the walls, a closed lattice ceiling, and a Chinatown shophouse-inspired takeaway display unit that anchors the entrance. A more considered bathroom experience completes the journey.

High-energy, food-focused, and uncompromising. The queue outside hasn't moved since opening day.